Which flavour do you favour?
Welcome ladies and gents, to a veritable tour of our quintessentially British flavours and accordingly eccentric counterparts. Although all guaranteed 100% British and Natural, with all our mouthwatering flavours made in the UK, the true question troubling the spudmucker elite… which flavour do you favour?
Cheesed off Red Onion
He’s in the garden with a strong cup of builders’ tea and nothing’s going right. The only remedy for the stress of this working day is something strong and cheesy. As we peel back the layers of this hardened character, however, we discover a sensitivity that brings a tear to your eye. All it takes is a sophisticated cheddar to bring out the best in him. Alone these flavours are mighty; together they are unstoppable.
Savagely Salted
Steadfast and true. This flavor will lend you its speakers, charm the crowds then help you clear up after the party; a real box-ticker and you could take home to meet the parents. Underneath the smooth and charming exterior however, hides a wild side. Whilst it’s thorough breeding and good manners trick you into lowering your guard; five minutes alone with a box of savagely salted and you’ll be ravenous for more.
Crackpot Pepper and Salty Salt
This one’s 1990s old-school, it’s mid-way through a tough and troubled middle-class up-bringing that it won’t let its parents forget about. You’ll find it in the skate park in a Kurt Cobain t-shirt, or arguing over whether Oasis or Blur should clinch No.1 spot on Top of the Pops. You know that you’re a true crackpot pepper if you can remember when U2 were cool, and the cast of Saved by the bell before plastic surgery.
Various Veggies
Various veggies spent their gap year contemplating their own existence in an Indian Buddhist temple before discovering themselves on a beach in Thailand. They’re an eclectic bunch who muddle through life wearing harem pants, flip flops and platted friendship bracelets. We heard that beetroot even has a tribal tattoo. One thing’s for sure though, they all co-exist harmoniously and taste fantastic.
Honey and English Mustard
A unique one concocted from the illustrious heritage of the British gentry and crafted specially for Selfridges. He wears a blazer and chinos, can be found networking at sports events and high-society dinners where, of course, he’s a hit. His English stiff-upper lip and robust flavor are softened by the hint of sweetness- definitely a keeper.
Salty Malty Vinegar
Salty malty vinegar has a way with words and can be found recounting its stories with glee. An age old favourite, he’s seen the globe and has nothing to prove. Whether he was rescuing damsels or fighting pirates, his adventures are the best- because you know they’re true.
Boxerchips launch on American Airlines
We were thrilled to launch our delicious savagely salted Boxerchips with American Airlines officially last May. Since their introduction they have gone from strength to strength with their popularity exceeding all our expectations. The Boxerchips team flew over stateside to gage reaction with the crew and the result was very positive. Passengers and crew alike seemed to love the fact our crisps are handcooked in pure sunflower oil and are 100% free from artificial colours, flavours and preservatives. Did you fly with American Airlines recently and purchase a box, if so what do you think?
American Airlines crew in Chicago.
Miami crew
Having fun in New york
Crew in Dallas sampling our spudtacular crisps
Boxerchips wins big at the Airline retail awards
We are delighted to announce that Boxerchips has won the award for the Best Inflight Food Product at this years Airline Retail Awards in London. Boxerchips is now available on a many European Airlines including Ryanair, Easyjet, German Wings, Aer Arann, Thompson, Iceland Express and many more. We have recently broke the American Market and launched Boxerchips on-board American Airlines.
New flavour for Selfridges.
We are proud to announce our new flavour, Honey and English Mustard which is now available as part of the Big British Bang in Selfridges Food hall in London. This unique flavour combines the sharp, zingy taste of English Mustard with a sweet and luxurious honey. Crisp critics are already buzzing!
Honey and English Mustard Limited Edition Potato Crisps.
The Big British Bang Celebration in Selfridges London.
Eastpak 109c Survival Kit containing boxerchips!
The Big Yellow 109c shop Selfridges
Indiana June: Spud Juggling
Check out Indiana June as she travels the globe in search of the ultimate spudjugglers.












